Launch day done
right.
A book launch is a campaign, not an announcement. The first 30 days on Amazon determine your long-term sales rank. We build your pre-launch audience, coordinate your ARC team, and execute a day-one push that gets your book onto bestseller lists.
Everything we
handle for you.
Launch Timeline
90-day launch plan built backwards from publication date with every milestone mapped.
ARC Campaign
Advance Reader Copy campaign to build 10–50 reviews ready for launch day.
Pre-order Strategy
Pre-order setup and promotion to build velocity before the release date.
Launch Day Push
Coordinated social media, email, and influencer outreach on your highest-impact day.
Category Targeting
Bestseller rank strategy targeting achievable categories for the coveted orange badge.
Post-Launch Momentum
Week 2–4 strategy to sustain rank and convert launch buzz into ongoing sales.
Common questions
answered honestly.
When should I start planning my book launch?
Ideally, 3–4 months before your publication date. A strong launch requires pre-order setup, ARC distribution, reviewer outreach, media pitching, and audience building — none of which can be rushed. We've launched books in 6 weeks when necessary, but 12–16 weeks is the professional standard.
What does a book launch campaign typically include?
A full launch campaign includes pre-order setup, ARC distribution and reviewer recruitment, press release and media outreach, social media content calendar, Amazon Ads setup, email list campaigns, and coordinated launch-day activity to concentrate sales into the ranking window. We build a custom plan based on your goals and budget.
How important are pre-orders for a book launch?
Very. Pre-orders aggregate into Amazon's ranking algorithm on launch day, giving your book a ranking spike that improves organic discoverability. They also let you build momentum and a verified reader list before the book is even out. We always recommend a pre-order period of at least 2–4 weeks.
What separates a successful book launch from a quiet one?
Concentrated sales velocity in a short window. Amazon's algorithm rewards books that sell quickly — a burst of sales in the first 24–72 hours moves a book up the rankings, where organic discovery takes over. Spreading sales thinly across weeks produces no ranking benefit. Strategy, timing, and coordination are everything.
Build your book's audience.
Tell us about your book and launch goals and we'll build a custom marketing plan around your timeline.
- Response within 24 hours
- No commitment or obligation
- 100% confidential — NDA available
Ready to get started?
Let's talk.
No commitment. We'll give you a clear plan and honest timeline.
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