Found by the
right readers.
Amazon Advertising is the most powerful book marketing tool available — and the most commonly misused. We build campaigns with precise keyword targeting, competitive bid management, and continuous optimization to deliver a sustainable ACoS.
Everything we
handle for you.
Sponsored Products
Keyword-targeted product ads that appear in Amazon search results and product pages.
Sponsored Brands
Author page and series promotion ads for authors with multiple titles.
Lockscreen Ads
Kindle home screen placement targeting genre readers in their reading flow.
Keyword Research
Competitor ASIN targeting and keyword harvest from your genre's top sellers.
Bid Optimization
Weekly bid adjustments to maintain profitable ACoS (Advertising Cost of Sales).
Monthly Reporting
Clear performance reports with ROAS, ACoS, impressions, and actionable recommendations.
Common questions
answered honestly.
How much budget do I need to start with Amazon Ads?
You can start with as little as $5/day, but $15–$25/day gives enough data to optimize meaningfully in the first 2–4 weeks. Competitive genres (romance, thriller, self-help) may require higher budgets to achieve visibility. We assess your genre, price point, and royalty margin to recommend a realistic starting budget.
How long does it take to see results from Amazon Ads?
Initial data (impressions, clicks) appears within 24–48 hours of campaigns going live. Meaningful optimization data takes 2–4 weeks. Profitability — where the campaign earns more in royalties than it spends — typically emerges at 4–8 weeks of managed optimization for a well-positioned book. Faster-ranking books can achieve it sooner.
What's the difference between Sponsored Products and Lockscreen ads?
Sponsored Products ads appear in Amazon search results and on competitor product pages — the highest-intent, highest-converting placement. Lockscreen ads appear on Kindle screensavers and Fire tablet lock screens — useful for awareness and discounts but lower purchase intent. We typically prioritize Sponsored Products for ROI.
Can you manage ads for backlist titles or only new releases?
Both. Backlist advertising is often higher ROI than launch advertising because the book has reviews and sales history that convert clicks to purchases. Revitalizing a backlist title with a well-structured ad campaign is one of the most cost-effective marketing moves available to independent authors.
Build your book's audience.
Tell us about your book and launch goals and we'll build a custom marketing plan around your timeline.
- Response within 24 hours
- No commitment or obligation
- 100% confidential — NDA available
Ready to get started?
Let's talk.
No commitment. We'll give you a clear plan and honest timeline.
Get Free Consultation
